Collective Showroom was formed in 2005 in San Francisco by Michelle Butera and is now a family business, run with husband Cain Butera in Los Angeles. We are a multi-line showroom with expertise in strategic growth, merchandising and management of brands, working closely with brands at all stages of their life-cycle to excel in the marketplace.



Collective Showroom has been the destination for emerging and established designers to realize their creative aspirations and brand potential in the marketplace. We believe fashion thrives on authenticity and purposeful partnerships. Our retail partners are the heart of what we do. We are thankful for our partners and friends.